As news become increasingly social, outlets are using social media to reach out in different ways both to tell stories and to gather videos, photos and feedback from their networks. This session will look at how to engage the title’s community and how individual journalists are building their own personal brands.

With: Luke Lewis, editor, NME.com; Faisal Islam, economics editor, Channel 4 News; Mark Coatney, media outreach director, Tumblr. Moderated by David Hayward, head of journalism programme, BBC College of Journalism.

And here’s the live Tweeting: