Shaping the Connected Digital Economy Catapult
A focus on SMEs
Storified by Brian_Condon · Thu, May 10 2012 12:06:24
Here’s the briefing material for the day:
“The workshop will start with a presentation on the vision, scope and process for the establishment of the Catapult and will be a chance for participants to understand and debate the range of ways companies will be able to work with the catapult, including strategic partnerships, delivery partnerships, and participation in projects and use of resources and facilities.
The main part of the workshop will delve into and debate the type of resources and facilities that the centre could provide that would benefit SMEs once the centre is established; note that this will not be about specific technology areas or projects, but about the nature of the gap that SMEs face and where practical support from the Catapult would make a big difference.
The information captured from the debate will be used as part of the ongoing development phase of the CDE Catapult and will form valuable input into the initial business plan for the centre.”
#CDECatapult meeting starts with 100 people @nick_appleyard @kramix @drgeep @brian_condon @JeremyS1
In a room with windows, high ceilings, room to breathe….. must be the SME day for the #cdecatapult !
RT @marekpawlowski: Interested to hear from anyone at #cdecatapult with a view on the importance of user-centred design in digital industry
At Bristol Science Park workshop on how SMEs will engage with #CDECatapult. Essential to find ways of involving them at the heart of it.
Nick is introducing the CDEC and some of the work that has been done on the CDE Catapult. Consultations going on over several years. Over the 7 catapults there will be £250m available to invest.
@nick_appleyard presents on #cdecatapult in Bristol pic.twitter.com/kBrr9A9HBrian_Condon
The playing field is the internet #cdecatapult
#CDECatapult will be important – flagship even – at the right point in history for convergence (e.g. of tech / creative).
Good question: what is a #CDECatapult? What does it do? Hopefully finding out, we’ll let you know!
Conference underway, briefing from @nick_appleyard on connected digital economy #CDECatapult pic.twitter.com/8Amy2jcsAlex Craven
Questions:How do SMEs get involved with the #cdecatapult
7 Catapults in total – ICT-heavy – centres to help grow the economy – looking at big conversations – all interconnected #CDECatapult
Catapults take on big challenges, big conversations of very diverse sets of people #cdecatapult
Aim of #CDECatapult: UK to be a global leader – where people/companies come to innovate for digital services/media/content.
End to end visibility of media content across infrastructure – how to monetise? #IP fits nicely here #CDECatapult
@EIP_Digital Don’t you think "end-to-end visibility" of content on the Internet is an oxymoron though? #cdecatapult
@brian_condon Depends on the level – packet-level can trace vs. content-level tracking (e.g. who has/is downloading what).
@EIP_Digital but the ISPs/Telcos keep saying they don’t do Deep Packet Inspection……#cdecatapult
@brian_condon They don’t but they could (at least technically). E.g. If legal structure was in place. #CDECatapult
We, as an SME working with digital data (legal services), also need help exploiting power of the Internet for global business. #CDECatapult
Good to hear @nick_appleyard recognising central role of UX at #cdecatapult. Hope today will define how #cdecatapult most effectively helps
SMEs much less well-behaved than delegates at other sessions – asking questions before the Q&A session! #cdecatapult
Graham was right – in the other meetings I’ve been to, people waited until the Q&A to ask questions – actually these participants wanted to get into the debate.
@graham_hitchen if you want disruption, they’re the ones to provide it at #cdecatapult
That’s a new slide on the governance structure of #cdecatapult
#cdecatapult shd be funded around £20-30m per annum around 100-200 people
Advisory board include sme representation #cdecatapult
Outline business plan by June, launch by autumn #cdecatapult
150 SMEs responded to registration of interest in #cdecatapult
Strategic partner of #CDECatapult – organisation w/ resources to help centre (mainly large companies/public bodies could be co-ops of SMEs).
@JeremyS1 discussing role of SMEs in #CDECatapult: most innovation in the digital economy comes from them. pic.twitter.com/vXjT3RHAFrank Boyd
What’s the point? SMEs hv key role in this space. It’s abt innovation that comes fm SME space #cdecatapult
Internet is the lab, digital startups are researchers, SMEs the innovators #cdecatapult
Irene’s tweet above was much re-Tweeted and it seemed to capture the imagination and put the pieces together very cogently. Others also picked up on this theme:
The Internet is the lab – from Bell Labs to connected SMEs. #CDECatapult
@JeremyS1 : ability to be flexible, innovative is inherently an SME capability #cdecatapult
SMEs key to success of Catapult; in high velocity environment they are the innovators #cdecatapult
How do we harness SME capability for UK, and how do we grow and scale that #cdecatapult
Simplest ways for SMEs to be involved in projects but there are other ways #cdecatapult
Jeremy used a quote from Albert Einstein which @kramix links to SME participation:
"If we knew what we were doing, it wouldn’t be called research." SMEs innovate through their flexibility #cdecatapult @wmgsme
New slide on role of SMEs in #CDECatapult pic.twitter.com/dVyvO4CwBrian_Condon
Collaboration is key. But I argue, convergence is the opportunity #cdecatapult
SME capability matching seems right up your alley @jaybal #cdecatapult
Some ways for #CDECatapult to experiment – not sure how this links to what’s already out there? pic.twitter.com/uP4tIUieBrian_Condon
#cdecatapult should model interdisciplinary working, addressing cultural issues blocking effective collaboration in the convergent landscape
Need for hack days – ideas generation as well as demonstrators- showcasing what has been done #cdecatapult
Like the idea of spare-time skunk works & themed hack days to experiment – IPR headaches abound though. #CDECatapult
@jeremyS1 singing praises of #SMEs: researchers, innovators, speed adopters, disruptors – with hotline to consumer appetites #cdecatapult
Collaboration between different entities to remove cultural boundaries & friction. E.g. Big & small companies working together. #CDECatapult
Reminder from @JeremyS1 #cdecatapult must reflect flexibility of digital industry it serves. Best achieved through dialogue with SMEs IMHO
Delighted UX is topping list of #cdecatapult proposals for year one capabilities. Hope multi-disciplinary projects will also get attention
@mcseain @nick_appleyard hopefully #cdecatapult capabilities can help facilitate some of that UX skill to make it easier for SMEs
Moving into questions now and the question of location for the CDE Catapult emerge. Needs to be maximum accessibility for the maximum number of people says Nick Appleyard. Jemy Silver argues that some things can be done virtually – not all the people at this meeting are in the room many of them are looking remotely. A questioner says that “Shoreditch and Manchester” are impossible to get to!
How does a 1-location centre help SMEs nationally? Very good question – virtual integration coupled to a physical location. #CDECatapult
Answer: one centre accessibility to everyone rather than be dispersed. Creating a singularity? #cdecatapult
Obvious really. RT @marekpawlowski: Perhaps single main #cdecatapult should link with existing regional hubs ….?
#cdecatapult TSB putting forward the case for the Catapult. Should it be one centre or spread out across the Uk?
Need right balance between physical/virtual – virtual first. Spend time fixing physical location problem – key. #CDECatapult
Of course, many in the room (especially us SMEs) were thinking that the ‘virtual’ stuff is all very well but most of us don’t have the bandwidth for serious telepresence applications.
Where should the Connected Digital Economy Catapult be located? Where SMEs are or where expertise is? Near strategic partner? #cdecatapult
@EIP and many SMEs collaborate from different national offices – tools and solutions exist. #CDECatapult
How do we create interactions, maintain all the conversations across the country? #cdecatapult
@ireneclng using business platforms such as our WMCCM infrastructure @jaybal #cdecatapult
#cdecatapult debate highlights the difficulty of creating operational model for Centre which purports to have micro/SME culture at its heart
I agree that it’s difficult – but it is possible. Needs a different approach to engagement than that which works with Big Companies and some new thinking on how resources are provided.
Naturally, location kept coming up:
Location is obviously a well-trodden touchy subject! #CDECatapult
@bjh_ip yeah – a difficult one alright #cdecatapult
A few questions about how a single physical #cdecatapult can be useful to SMEs throughout country. Is network of centres needed too?
TSB ‘supervising’ is too strong a term. aspiration is that #cdecatapult is independent and collaborative with voices of many
Good question: how does public/private split work? How’s does it differ from TSB? #CDECatapult
What’s in it for SMEs? Resources, expertise to help you scale, grow and compete globally? #cdecatapult
Obvious really. RT @marekpawlowski: Perhaps single main #cdecatapult should link with existing regional hubs ….?
@nick_appleyard about creating conditions & part of the environment leading to innovation. It’s free to make the decisions. #cdecatapult
Brokerage for microSMEs: where service-providers (attorneys, accountants, solicitors, consultants) can help w/ exposure. #CDECatapult
In Bristol and Bath SP; questioner says "Manchester and Shoreditch are impossible to get to…" I came here from Kent! Ha! #cdecatapult
Key challenges emerging: location, collaboration, resource, funding/bidding, and speed! It must be quick in this environment #cdecatapult
Lots of brainstorming and chat on the Twitter ‘backchannel’ – some of which I could only capture by tracking n=both ends of the conversation – difficult to follow without using the hashtag!
ORegan wondering what the stone is in the catapult? It is David and Goliath! #cdecatapult
Think #CDECatapult needs to be more than another incubator – lots of these already existing.
SMEs are the engine of innovation. SME asks if the #cdecatapult will offer real co-location office space and what support is up for grabs?
@ireneclng gov’t likes defining how parties have specific skills. Was at EU event where only uni’s spoke cos they had ‘ideas’ unlike SMEs.
@Acuity_Design if any group has the license to do things differently #cdecatapult shd have. Do we still remember how?
@Acuity_Design perhaps the counterbalance of large org power is the SME spring? #cdecatapult
@ireneclng metaphorical models of pivots, levers, etc may not help describe a political/financial creation #cdecatapult
Q. How do we make #CDECatapult profitable for microSMEs? Can commercial relationships help? [within EU-law]
Consensus growing that SME delegates’ disruptive potential inversely proportionate to their politesse to the hosts #cdecatapult
@creativeKTN Disruption as oligarchy meets artisans #cdecatapult
Now we are moving into workshop groups – will continue to add content to this Storify if possible.
#cdecatapult Groups asking what the Centre should provide. Be bold in vision and don’t just do what’s happening already. Make it special
My group discussing how #cdecatapult can work. 6 in the group – 4 from Universities.. Speculating about what SMEs might need 🙂
Lots of talk on how to make #CDECatapult worthwhile for SMEs – need to understand problems faced by SMEs – difficult for public bodies.
Creative thinking on #cdecatapult struggling with the need to fill in a form….
Workshop 2: why and how would a fictional SME get involved? (Designs for #CDECatapult on a postcard.)
Success for #cdecatapult will be in *how* it behaves rather than *what* it does
#cdecatapult cannot deliver incubation space or business support – but might be part of a local ecology where this is available in spades
Does #cdecatapult need operational (JV?) model combining very specific capabilities with a broader range of business incubation services?
During the feedback session for Workshop 2 we heard 2 minute feedback presentations from each of the working groups – indicating the wide-ranging ideas for scenarios for CDEC operation. A common theme of brokering relationships, building consortia, helping to take risk and coordination emerged.
Good discussion on a hypothetical SME. One thing is clear, SPEED is crucial. #cdecatapult
Tweets about #cdecatapult have reached 11,556 people http://t.co/LtBCzsPR via @tweetreachapp
#CDECatapult as broker – working on multiple geographic levels in UK; providing access to advisors. #brainstorming
Company has big idea – don’t have resources for design/manufacture/testing. Need project management by #CDECatapult. #brainstorming
SME based in innovation centre – recommended to #CDECatapult – put in touch with advisors & investors. Reduction in risk. #brainstorming
Need to answer what is in it for the SME? #CDECatapult #brainstorming
Bar to entry for #CDECatapult – incentive to join club & share. #CDECatapult
#cdecatapult scenarios all need "convening power", relationship building/brokering, intervention to accelerate and build scale and speed!
"We’re all into localism now." Does a national centre like #cdecatapult need local points of presence? Affiliated universities suggested.
A recurring theme for SMEs is "time". Don’t drain it: offer things that create more of it. #cdecatapult.
Service exchange. VC connections. TSB funding facilitators. #CDECatapult #brainstorming
Good day at #cdecatapult. Good recurring themes emerging- things are progressing but still work to do. Use of case studies worked well todayPeter L
Using scenarios and user journeys proved a powerful framework for generating ideas for #cdecatapult – we need more models like this.Frank Boyd
Agree case studies very useful. Thanks to all who attended. #CDECatapultBen Hoyle
Will be interesting to see how #CDECatapult progresses – broad themes emerged & there was momentum at end of day. The hard part follows…EIP Digital