The event began with Frank Ross – who Convenes Edinburgh City Council’s Economic Development activities.

It’s about graduates and about computing, academic excellence, spinouts and innovative startups. There are 15 incubators in Edinburgh – Creative Exchange, Carbon Innocation, Techcube; lots of others.

There is a danger that incubators are operating in isolation – it needs to be joined up – so we’ve established the online portal Interspace – to make it easy to do business in Edinburgh.

It’s about quality of life, quality of jobs and quality of city! He pitches the city and he’s proud of it.

Amazon has been in Edinburgh for over 10 years

“We run major chunks of Amazon from Edinburgh” says Graeme Smith of Amazon

And here is what they get up to:

Skyscanner – it’s about the quality of life in Edinburgh

Richard Lennox from Skyscanner – this is how he sees it:

He’s from Carlisle. “I’ve always wanted to work in a global scale technology business”.

Why Edinburgh not London?

It’s not tangible – but it is about the quality of life in Edinburgh.

Here are my more detailed notes and liveblog in Storify