I went to see world-famous and celebrated social media guru  (he’ll hate that description) @LloydDavis in his new space in Sittingbourne today (yes, Sittingbourne – who knew?).  It’s called Workshop34 – it’s in the High Street; great location and there’s going to be a PopUp Shop and co-working space.  It will, of course, be awesome.

We got talking about someone Lloyd is hoping will visit Workshop34 in the next couple of weeks.  I’ve followed this person on Twitter for ages.  But they never followed back.

It’s always (well usually!) fun to meet someone IRL that you only know online.  That’s one of the reasons Lloyd started the Tuttle Club.  If they have massive egos, consider themselves to be Celebs, or are ‘broadcasters’  (i.e. they follow 50 people and are followed by 5,000) – then they are unembarrassed.

However – if they ‘get’ social media, in my experience they are a bit embarrassed – but they shouldn’t be.  You know much more about them than they do about you.  While there may be follower asymmetry for you (i.e. you follow them but they don’t follow you); and followers are what some people value – there is strong information asymmetry for them.  And sometimes – you can see them thinking  “Errr – what have I said recently on Twitter?”

So don’t worry if you follow someone and they don’t follow you! Have fun with it!