Strategic but not “big”

I do a lot of work on strategy. And I remember a discussion I had with the Technology Strategy Board when we proposed that C4CC became a ‘strategic partner’ for the newly named ‘Connected Digital Economy Catapult’. We were told that we ‘weren’t big enough’. And I said, ‘Well, when the Internet started out it wasn’t big either – but it was strategic!’. I didn’t mean to sound like we were trying to do something as important as that, of course, even if it could be interpreted as that. Just that one should not confuse someone big doing something with producing strategic change…

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