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I’m Liveblogging this fringe event, one of a series of meetings being hosted in the Fringe of all the party conferences.\u00a0 Please refresh the page to see the updates.
\n12:34 The Creative Industries are a ‘key’ sector at the heart of the recovery.<\/p>\n
Opens with remarks about RAI and Berlusconi.\u00a0 Involving the BBC in too much politics is a mistake.\u00a0 Parties all have\u00a0 a policy on the BBC.\u00a0 PB Supports Bradshaw on top-slicing of the BBC.\u00a0 But top-slicing needs to go into quality, not tired regional news.<\/p>\n
“There is no digital dividend”\u00a0 – most media companies don’t see what theor business model is anymore.\u00a0 This is a big problem.<\/p>\n
“We need as much ‘nudge’ as ‘fudge'” on the management of digital rights.<\/p>\n
12:40 Needs better balance between ‘pay’ and ‘free’.\u00a0 ITV is commercially challenged.\u00a0 Product placement is marginal but does improve the position for advertisers.\u00a0 Medium term prospects for TV uncertain.\u00a0 Bur longer term it will work.<\/p>\n
Professional content will always be attractive to advertisers – this won’t change.\u00a0 Training is a major issue, he says and it\u2019s getting worse.<\/p>\n
Games sector makes an important contribution to the economy and is very export focused.\u00a0 Important role to play.<\/p>\n
In the games sector qualifications are higher (80% at degree level) and average salaries are higher than other sectors at \u00a330k.
\nSector is growing globally but contracting in the UK.\u00a0 Poor supply of staff is the issue.\u00a0 Need incentives.<\/p>\n
Public Money is often a hindrance to progress.\u00a0 But there is a role for public investment in the arts.\u00a0 We tend to under value our capabilities in this.\u00a0 Example of Liverpool as the Capital of Culture – drove investment in the city.\u00a0 Public money is needed in education and in big projects.\u00a0 Public money can be used to attract private investment and stimulate the economy.\u00a0 But it’s also about stimulating well-being.<\/p>\n
The assumption is that the creative industries are re-shaping the economy.\u00a0 He thinks this is true.\u00a0 Every fringe event at this conference on creative industries has been ‘packed out’.\u00a0 Hears the pleas for support from people like Richard Wilson.<\/p>\n
12:56 Creative industries are \u2018not a luxury\u2019, they are central to the economy and to our heritage.\u00a0 Museums very important also.<\/p>\n
But how do we defend our creative value in a global economy?\u00a0 How can we make sure artists get compensated for – \u00a3180m a year ‘lost’ through illegal file-sharing.\u00a0 Digital Britain bill will reflect the unity of the musicians who made announcements last week.\u00a0 It’s an important issue.\u00a0 Bill will be brought forward in this Parliament.<\/p>\n
Universal broadband access is an important aspect of the bill\u00a0 – this is something that the market will not provide – he says 40% of the country can’t get it.\u00a0 Needs to go further than 2 MBbps \u2013 need universal NGA through fixed-line levy.\u00a0 We need to understand what support there may be for local news – re-use of digital switchover money – BBC won’t get it anyway.<\/p>\n
13:02 Training opportunities are key to the Government\u2019s approach to Digital Britain \u2013 society wins and so do individuals who will be trained.<\/p>\n
Culture is not a \u2018luxury add-on\u2019 \u2013 they contribute to the economy \u00a31 spent of culture comes back as \u00a35 in economic contribution<\/p>\n
Colin Tweedie – Governor of University of the Creative Arts.\u00a0 Vitality of the creative universities \u2013 they are worried by the potential cuts.
\nQ re product development and merging the Film Council and Games Council.
\nQ from Gary Townsend from Skillset.\u00a0 Future jobs in creative industries; need to think of supply of new talent but what about CPD for the existing workforce?<\/p>\n
Sawyer says that the more \u2018modern\u2019 universities will demonstrate their value over time.\u00a0 A law degree from Oxford is one thing but it\u2019s a bit of a stereotype \u2013 so dpn\u2019t worry.\u00a0 Quality will out.
\nBradshaw says that Universities will continue to be funded and they are capable of identifying the courses needed.\u00a0 New skills will come through \u2013 media studies not as \u2018airy fairy\u2019 as they used to be.
\n13:12 PB says training of \u2018high-level\u2019 graduates (not apprentices).\u00a0 HEFCE\u2019s in meltdown and meanwhile Skillset is being cut.<\/p>\n
Q re \u2018cutting off\u2019 illegal file-sharing from a woman from Ofcom \u2013 hierarchy of sanctions
\nQ from a writer and producer (Carol Haymann?)\u00a0 re rights deals on digital broadcasts<\/p>\n
13:15 Bradshaw – hierarchy of sanctions will come into force needs to be funded by rights holders.\u00a0 PB says “it will never work unless we do a ‘nudge’ at the same time”.<\/p>\n
Bradshaw says it\u2019s an education job as well.\u00a0 Wilson says pirated games are running at 3 pirate copies per 1 gane sold in some cases.<\/p>\n
Broadcasters need to be held accountable says Carol Haymann (radio producer and writer).\u00a0 We generate little money from repeats on BBC7 for example.
\n13:20 Sophie Jones from Channel 4.\u00a0 About C4\u2019s role \u2013 Digital Britain is \u2018bang-on\u2019 about the importance of C4 public ownership to preserve support of new digital companies.
\nNick Hull from 118118 \u2013 we\u2019ve spent years trying to offer services at a reasonable price over mobile and have failed.\u00a0 How can creative producers do that?
\nWilson asked to comment on 118118 question.\u00a0 A lot of games businesses would like to \u2018self-publish\u2019; broadly optimistic about business models for content suppliers.
\nPB mentions Moor\u2019s Law.\u00a0 But there\u2019s \u201cLess\u2019 Law\u201d \u2013 which is that as content proliferates lower revenues result.
\nSawyer says \u2018free model\u2019 will kill newspapers.
\nBradshaw sums up \u2013 the market cannot guarantee all \u2013 BBC is a good thing but it needs to be more sensitive and recognise its effect on the whole media landscape.\u00a0 BBC governance structure doesn\u2019t work.\u00a0 Much private sector activity benefits from the economies of scale of the BBC.\u00a0 But we need to re-assert the legitimacy of the BBC \u2018with every generation\u2019.<\/p>\n
[13:30]<\/p>\n