{"id":1352,"date":"2011-03-15T19:07:17","date_gmt":"2011-03-15T18:07:17","guid":{"rendered":"http:\/\/digital-citizen.co.uk\/wordpress\/?p=1352"},"modified":"2011-03-15T19:07:17","modified_gmt":"2011-03-15T18:07:17","slug":"social-networks-for-business-advantage","status":"publish","type":"post","link":"http:\/\/digital-citizen.co.uk\/wordpress\/?p=1352","title":{"rendered":"“Social Networks for Business Advantage”"},"content":{"rendered":"

I spoke at the Communications Managers’ Association conference “Communications –\u00a0 the Key UK Growth Accelerator” on March 9th; I had a 10 minute plenary slot. \u00a0The CMA is a trade association whose members are responsible for about \u00a315bn of spending on IT\/Comms. I’ve written up the notes I used for the talk and they follow.<\/em><\/p>\n

I said I was ‘the light relief before coffee’\u00a0 – talking about ‘Social Networking for Business Advantage’.\u00a0 Two global brands and an ex Ofcom senior person spoke before I did.<\/p>\n

I started by saying – of course, this audience will probably regard Social Networking\u00a0 as “all that fluffy stuff your marketing and PR people may be waffling on about” – the audience’s body language said as much!\u00a0 “Oh and a few geeks might be going on about it as well.”\u00a0 You can just make them all go away; but it’s coming to something when the marketing and PR people\u00a0 and your geeks are on the same side!\u00a0 Might be worth thinking about a bit.<\/p>\n

The question is, can we gain Business Advantage from Social Networking?\u00a0 My approach was to talk about three things which make it important for me, and which might be useful in thinking further; it’s about<\/p>\n