Category Archives: Social Media

Dystopia, myopia, fatalism?

Can we ‘hack’ our way to Environment 2.0 or are we too Human 1.0 to cope?

Adam Greenfield’s talk at Futuresonic last week was insightful; how cities will look and how we will use them once networked sensors are embedded in pretty much everything, pretty much everywhere.   I liveblogged it using scribblelive here.  You can see the way he developed the argument and the way some of the tweeters to #futr09 reacted.

Photo credit: Aeioux
Photo credit: Aeioux

But what really galvanised the audience and set the tweets flying was an apparently casual remark right at the end of his session in response to questions.  What most of us thought he said was along the lines that sustainability wasn’t possible and we should all just do our best to make whatever time we have left valuable.

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This rather punctured the somewhat gung-ho ‘tech can solve it’ bubble blown by Jamais Cascio in his heckled-by-a-drunk-person and subsequently much-blogged opening keynote.  You can see a liveblog by Martin Bryant here which gives you a ‘feel’ for the gala event.  The idea that we can ‘Hack the Earth’ in some massive geo-engineering intervention is a big, scary idea and was presented in a deliberately provocative  way.  It seems to me that we’ve already hacked the poor old Earth about rather a lot.   Tech-driven re-hacking of what is a deeply non-linear system where we’re not too certain we can model next week’s weather carries perhaps a few additional risks.  But rather than get dragged into that, what I really want to focus on was both the reaction to Cascio’s thinking and the much more stunned interpretation of Greenfield’s remarks as being ‘we’re all doomed and there’s no point trying’.

The false poles of optimism and pessimism

We got back to Greenfield’s remarks at the end of Roland Harwood’s session on Deciphering Trust in Networked Innovation where there was some discussion and I raised the issue of ‘the guy from Nokia’ when Adam’s name went right out of my head at the crucial moment (sorry Adam!).  The following extract from the indefatigable Martin Bryant’s liveblog illustrates the point:

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And from then on, we ended up labelling those who believe that we can ‘fix it’ with the support of wizzy technology, like Cascio, ‘the optimists’ and anyone holding a negative view, like Greenfield, ‘the pessimists’.  It wasn’t really possible to develop the arguments from then on – the labels stuck and the polarity increased.  Which was inevitable, I suppose, but a shame.

Deal with it ‘in the now’

Greenfield was trying, I think, to make a much more subtle and nuanced point – that feeling we ‘might not make it’ shouldn’t stop us doing the right thing.  That the future vision of the City with its open sensor-based networks and connected people could flip into dystopia.  That ‘optimisim’ could actually be myopia and unwillingness to confront the reality of our situation.  There is much more to this than ‘hacking’ our way into the Earth’s geocode; Cascio points out the risk of hubris in that.  The idea that we have enough control of ourselves, let alone sufficient understanding of the potential system impacts of what we do, to be effective may be an illusion.  So perhaps, the best we can do, is deal with what we can deal with and make sure we keep our values in mind.

Futuresonic 2009

100 Years of Climate Change

midnight-flowersWe piled into the mini-bus after the opening event at www.futuresonic.com in Manchester.  About 15 of us and the artists behind the project.  The idea is to experience the same temperature change caused by 100 years of climate change (about 2 degrees) by walking through a Manchester microclimate.

We arrive in a street in Trafford and are given mp3 players which will guide us through the experience.  We walk and the somewhat hypnotic voice guides us.  Also does good jokes!  It’s light-hearted but striking.  You can hear a bit of a recording I made using Audioboo here as we went on the event.  And my thoughts this morning here.

Thanks and congratulations to Yara El-Sherbini, Drew Hamment, Carlo Buontempo and Alfie Dennan.

The Onemedia Unconference

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‘Creating a new blueprint for media businesses.’


The goal of the unconference was for the participants to set the agenda to find the cross industry business and collaboration opportunities that mattered to them, to increase their revenue and develop their business model.

Setting priorities
Setting priorities

Participants came from film, TV, games, mobile, web, software, interactive media, arts and design to see how they could collaborate and share. Each participant had the opportunity to suggest a session that they would like to run. Notes were taken and then collated together to create a book.
Over 30 sessions were created and run. Each session was written-up in the participants’ own words and is the start of a longer conversation. Sometimes after much debate, a session finished with more questions, sometimes a solution or further action planning was suggested.

Narrative and Storytelling

In an increasingly complex and media-saturated world, we need to help people connect with information/content in ways that are meaningful for them.

Not everything is a ‘story’ but we need to invest more time/effort in getting both content producers and consumers to develop their storytelling and narrative skills.

As an example, we could use story archetypes as a filter/ to explore/evaluate/distill the value of content and its connection with multiple audiences.

We need to go back to basics and think about how what we are doing could be changed/improved by re-visiting the fundamentals of narrative storytelling.

Here is one write-up of a session I was involved in.

Action plan: / Narrative and Storytelling Convener; Henry Playfoot, White Loop

Not everything is a story but do we need to invest more time/effort in getting people to develop their storytelling and narrative skills? If you started with the (say) twelve story archetypes use them as a filter/ explore/evaluate/distilling for discussing the efficacy/value of media content.

This could include collaborative experiments that marry ‘traditional’ storytellers with technologists or cutting edge digital service developers and projects that investigate the application of storytelling across all sectors.

Storytelling and Narrative

In an increasingly complex and media-saturated world, we need to help people connect with information/content in ways that are meaningful for them.

Not everything is a ‘story’ but we need to invest more time/effort in getting both content producers and consumers to develop their storytelling and narrative skills.

As an example, we could use story archetypes as a filter/ to explore/evaluate/distill the value of content and its connection with multiple audiences.

We need to go back to basics and think about how what we are doing could be changed/improved by re-visiting the fundamentals of narrative storytelling.

Related Issues:

Whilst we didn’t get very far in the discussion of this theme during the day it was noticeable that this session was so popular when people came to vote at the end of the day. Why was that? What is about ‘The Story’ that resonates and is so important to people?

What is the story now?

Stories still connect with people – it goes to the root of people’s emotions and there is a groundswell of interest in how storytelling/narrative can be used across every sphere – from politics/policy through to business and communities. Within this we should explore the impact and opportunities afforded by digital technology/platforms. With online gaming, for example, there is no longer one storyteller- there are multiple storytellers. Who is the protagonist/ who is the narrator and how do these shifts influence our experiences? There are strong arguments to suggest we need stories now more than ever. We need authorative voices that can help us navigate the often overwhelming amount of information that bombards us. In the emerging Web 3.0 world, we need authoritative and AUTHENTIC voices to help make sense of the world and the vast amount of noise/content. Business communities are beginning to talk about storytelling. We all know that great business leaders and educators are great storytellers. Their skills do not lie in spouting statistics or presenting data, rather than in distilling disparate threads into a coherent story.

Next Steps

In the creative industries – especially those under the One Media banner – we have unrivalled storytelling capacity. It is what we do, from conception of a game through to delivery of complex, cross-platform content and services.

Keeping an eye on some of the excellent work being undertaken in the UK eg Mike Wilson, University of Glamorgan, DEMOS the role of blogging/self narrating to support literacy (see recent report) and research in the US and Canada into the power of storytelling, NESTA should help ensure we formally embed storytelling skills into our offer.

This could include collaborative experiments that marry ‘traditional’ storytellers with technologists or cutting edge digital service developers and projects that investigate the application of storytelling across all sectors. We are convinced that we would get some real insights and that there would be hard economic benefits in terms of generating revenue for One Media businesses through providing expertise and creative consultancy. Additionally, we have identified that formalising and sharing these skills would support the integration of new people into our sector – especially powerful when thinking of equipping graduates/entry level staff with the requisite skills/attributes to succeed.

Co-Conspirators: Henry Playfoot, Brian Condon, Tim Furby, Paul Dorman, George Stamkoski